How to utlize and maximize Social Media has become a major consideration for our corporate clients. And therefore it is a key component of our Consulting Practice and our Production Methodologies.
Many of our clients are now fully engaged in the creation of media content destined for Social Media environments and/or for implementation via the internet and mobile systems. This is fantastic, as clients can now reach more audiences with less money invested in the process.
Never-the-less, high quality, brand integrity, and effective messaging remain critical elements of corporate marketing and communications. This is a main focus for Blomeley Communications and is a key component of the success our cleints have realized on the ‘net. The fact that pretty much anybody with a digital camera or cell phone can now produce a video and upload it to YouTube only makes it more important to Professional Organizations that they maintain a critical eye and a focus on the management of social media production and delivery.
Social Media production is a continuum of activity and disiplines. Content on the web needs to be updated constantly, which means that all parts of a client’s development and production chain are in constant motion and flow. The above graphic shows this continuum with a flow between the Human Focus to the Tech Focus and back: Everything from Research and Planning, to Design, to Production, to Implementation, to Delivery are inviovled. Our clients have seen the benefits when this flow is properly managed. Social Media can be a valuable and cost effective vehicle for organizations of any size.
Please feel free to contact us for further information on the management of social media content, and our production services at email@example.com
When I first made this above post I did not give credit to a great resource in the area of UX, UI, and AD:
-User Experience (UX) Designer = Research + Design
-UI Developer = Design + HTML/CSS/JS
-Application Developer = Back-End coding + HTML/CSS/JS etc.
Ben Melbourne and the company he works for (http://www.thoughtworks.com/) have been good sources of info and support for us as we work with our clients on their digital media and social media initiatives. You will see from Ben’s blog where I got the idea for the above feature graphic 🙂 http://asinthecity.com/2011/11/10/the-difference-between-a-ux-designer-and-ui-developer/