Stellick Marketing Communications, “TheGoToGuys.com”, manage the promotion and marketing of the CHL’s education and scholorship programs called “Champions – On Ice, In Life”. Blomeley Communications produced the broadcast and radio PSAs in both French and English, and we participated in the photographing of the former junior players who are highlighted in the print ads.
Former NHLer and Medicine Hat Tiger, Kelly Hrudey of CBC’s Hockey Night in Canada was the voice of English productions. RDS Hockey analyst Marc Denis, who was a former NHL and Saguenéens de Chicoutimi goaltender provided the French narration for the francophone productions.
This is am excerpt from the CHL Media Release… “The Canadian Hockey League offers its players tuition scholarships and life skills that lead to a variety of careers – from law enforcement to medicine to professional athletics,” said CHL President David Branch. “This advisory board gives our players yet another resource to help ensure not only that they have an outstanding experience in the CHL, but also that they are properly prepared for whatever career path that they choose.”
We recently noticed the print ads in a number of hockey and sports publications including the NHL All-Star Game Program so we posted a couple of them here with this blog post.
For more infromation on the CHL’s Education and Scholorship programs go to the CHL website: http://www.chl.ca/page/chl-champions-program