Bell Canada and the Canadian Olympic committee called upon Blomeley Communications to find a solution to build a production studio in Canada House at the Beijng Olympic Games…And then the task was to manage 24×7 daily content that would simultaneously be fed in to our Beijing location for live viewing, and to produce daily news & features that would be streamed out to thousands of Bell devices and hubs throughout Canada. All to be done without stepping foot in China!
With collaboration from Apple, Bell Canada, NBC Universal, and China Telecom we were fully operational within 7 weeks of being contracted, a week before the Olympic games began.
Already on location in Beijing as a Bell sponsored athlete, future filmmaker Steve Omischl was seconded to produce our daily features about life in Beijing during the games called “16 Days in Beijing” and much more. A Canada/China voip communications system was put in place and our Ottawa based producers worked with Steve and Bell managers to develop, write and organize the daily shows. Steve did a great job capturing HD footage of the Olympic games, digitizing to our onsite Apple servers, editing it in Final Cut Pro, and transferring his rough cuts to Final Cut Server. That’s when the post production crew at Blomeley Communications takes over. But, wait, the post-production crew is thousands of miles away, back home in Ottawa, Canada. How do they accomplish this remote control Olympic coverage? That’s why Blomeley ended up making international headlines and was featured on the Apple.com front page news.
Click Here to read the Apple.com Front Page News article in PDF format.