September 6 Toronto – As the TIFF website states, “The Toronto International Film Festival has become the launching pad for the best international, Hollywood and Canadian cinema, and is recognized as the most important film festival after Cannes.” The glitz and celebrity is one thing, but it is the hard work of hundreds of people, businesses, sponsors and partners that has helped develop TIFF into one of the worlds premiere entertainment events.
Bell Canada is one of TIFF’s most important partners and is one of our major client partners. “We have worked with and for Bell for many years on everything from webcasts, mobile, software development, broadcast productions, and a range of more traditional areas such as marketing and corporate video. So when we are called upon to shoot behind the scenes at TIFF to capture the Bell system in action it was a no brainer for me to want to be ‘the director’.” said Ed Blomeley, President of the Blomeley Group of Companies.
“We shot a barrage of clips highlighting E-Talk TIFF coverage and red carpet interviews, CTV news coverage, press conference clips, TV mobile set ups, master control shots, interviews with the eTalk hosts, and then captured media and fans broadening their TIFF experience through content on their phones and devices. TIFF and Bell…It was all pretty impressive.”